Thursday, November 17, 2005

Some good

Although the point of this blog is to point out the negative (that's always more fun isn't it--why else would anyone become a critic?) I think it would be prudent to point out some positive developments in marketing etc. Right now, one force is making it quite clear to the myopic bean counters who run consumer electronics companies, that industrial design and an intuitive interface are just as important as any other product feature. Apple, with its iPod, has proven that people profoundly care about these things. Dell and Sony can throw all of the money and bells and whistles they want at their mp3 players, but until they grasp the fundamental fact that iPod's design is what's beating them, they're doomed to scrap around over the few contrarians and obsessive-compulsive ogg-vorbis devotees who refuse to buy Apple's superior product.

Even the companies that have tried to focus on design don't really get it. It's still dusted-down colors and cheap chrome: "cool" tempered with boardroom. One look and you can tell these companies were all putty-gray clunkers and 486 processors while Steve Jobs was envisioning the Green Apple iMac.

full disclosure: I have never owned an apple computer, yet I've owned many putty gray clunkers

1 Comments:

Anonymous Anonymous said...

what are ogg-vorbis? ?

6:29 PM  

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