Wednesday, November 23, 2005


This one is slightly old, but it seems to be coming back into the rotation, so I'm bringing it up. It's the ad for McDonald's new(ish) breakfast sandwhich, the McGriddle. The ad features a guy and a girl sitting in McDonald's, and it goes something like this (entirely from memory, so forgive the inaccuracies):

Guy: My girlfriend broke up with me.
(Girl brightens up, as if she finally has her chance to score with this guy, who is a toolbag)
Girl: Oh. Well, you know what they say... (reaches over and grabs his McGriddle(TM) from in front of him and starts eating it) ...a woman is like a McGriddle. They're soft and sweet and enjoyable, but the next thing you know, they're gone. (She finishes eating it and looks at him somewhat seductively) So what are you going to do now?
Guy (confused beyond all capacity for rational thought): I'm...going to go get another McGriddle?
(Girl looks disappointed. Cut to product plug. Back to them and she has a cup in her hand.)
Girl: OK, let's try again. A girl is like a cup of coffee...

And scene. OK, what the hell is any of this supposed to mean? Let's ignore the fact that a breakfast sandwhich that seems to be based on some sort of combination of synthetic pancakes and more synthetic syrup, served by a place as disgusting as McDonald's, could be the vilest thing ever consumed by anyone not named Divine. I can't even wrap my mind around the basic plot of the ad. Is the chick trying to hit on this guy? If so, why is she comparing herself to shitty fast food? And if she's trying to show him what a great girlfriend she could be, why is she doing it by stealing from him? Maybe she's not hitting on him so much as using his time of desperation and loneliness as a means to her opportunisitcally getting free food off him. And just how stupid is this guy? I get the feeling that he has some sort of Memento-esque short term memory loss, and this chick just feasts off of him every meal.

I know that it's almost redundant at this point to single out McDonald's as being tone deaf. But here are the messages I get from this ad:

1. Women are only after you for your shit. They act nice to you, but really all they're doing is stealing out right from underneath your nose. And when they're done with your food, then they go after your beverages.

2. Women are like bad fast food - low quality, cheaply made, easily dispensible, even more easily replaceable, and bad for you.

Happy Thanksgiving, everybody.


Blogger Q. Meyers said...

When I saw this commercial, one thing immediately struck me: this girl, by TV standards, isn't very hot. I mean, just look at that picture in the post. In real life, she'd be decent, but by TV ad standards, she's below average. And isn't the point here obvious: "he's not that into you." McDonald's is trying to have it both ways: girls can think the guy is so thick that he just doesn't get it that this girl is into him. At the same time, they couldn't make the girl *that* hot because guys would be all "what the hell is wrong with that guy?"

Bottom line:

McGriddles are gross and have about 200% of your USDA recommended daily allowance of saturated fat. E

1:27 PM  
Blogger Q. Meyers said...

Oh right. USDA inspects chickens. It's the FDA.

1:42 PM  
Blogger ptm said...

That is a good point that I neglected (that the girl is most definitely not TV hot). When I first saw the ad and didn't pay attention to what was going on in it (as normally happens when I'm stuck watching commercials), I was down with the fact that they had a relatively normal looking girl in it. Then I realized that it was just a ploy to send horrible messages about male/female relationships and nasty-ass breakfast foodstuff. Then I wasn't down at all. Why, I was downright up with it.

2:57 PM  
Anonymous alex said...

although i watch few ads these days due to tivo, i have seen this ad and it confused me to no end...mostly due to the fact that the girl's pickup attempt on the guy makes no sense whatsoever. does it mean that if he dates her, she'll be gone all of a sudden? somehow saying it in a suggestive tone is supposed to tell the guy that she wants him. and then she's frustrated and tries to clarify by doing the same exact line with coffee!

of course, this ad probably made complete sense to most women who watched it.

1:24 PM  

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